KEYNOTES, SEMINARS & WORKSHOPS

The Marrakech Coffee & Tea Festival aims to promote coffee and tea culture and create a dynamic event around it. It is more than just an exhibition—it's an educational and industry-leading platform where professionals, enthusiasts, and innovators come together to exchange knowledge, explore new trends, and refine their skills.

We offer 10 dedicated spaces for talks, which include:

Conferences & Keynotes (3 Rooms)

·       High-profile national and international speakers, industry pioneers, and thought leaders will take the stage to discuss global coffee and tea trends, sustainability, market opportunities, and innovation.

·       Government representatives will address key challenges and investment opportunities in Morocco through panel discussions. These sessions are designed to provide big-picture insights and inspire industry professionals with forward-thinking ideas.

  • Large audience format, open to all or VIP segments.

  • Discussions on business strategies, emerging markets, sustainability, and industry challenges.

  • Opportunities to engage with renowned coffee and tea experts, brand leaders, and policymakers.

Seminars & Masterclasses (3 Rooms)

Our seminars and masterclasses provide in-depth learning opportunities, offering attendees specialized knowledge, industry insights, and best practices from top professionals.

  • Medium-sized audience sessions (30–100 attendees).

  • Topics covering market trends, business growth strategies, quality control, and consumer behavior.

  • Expert-led masterclasses providing deep dives into brewing techniques, sensory analysis, product innovations and personal experiences.

  • We also offer brands the opportunity to promote their products through expert-led sessions and masterclasses, allowing them to showcase innovations, share insights, and engage with a targeted audience.

Workshops (4 Rooms)

For those looking for practical, hands-on experience, our workshops offer a chance to develop new skills and refine techniques in a small group setting.

  • Interactive, skill-based sessions with 10–20 attendees per workshop.

  • Led by professional baristas, roasters, tea masters, and industry trainers.

  • Learn essential techniques such as latte art, coffee roasting, tea blending, brewing methods, cupping, and sensory evaluation.

  • Focus on real-world applications with live demonstrations and expert guidance.

Why Attend?

  • Gain firsthand knowledge from top industry experts.

  • Learn about cutting-edge techniques, emerging trends, and market opportunities.

  • Get hands-on experience through interactive workshops.

  • Expand your network and engage in discussions with industry leaders, brands, and fellow professionals.

Whether you're an aspiring barista, seasoned tea master, entrepreneur, or industry leader, our keynotes, seminars, and workshops provide an unparalleled opportunity to learn, grow, and innovate in the coffee and tea industry.

Stay tuned for the full schedule and speaker announcements