The Marrakech Coffee & Tea Festival
November 1-3, 2025
AFRICA’S LARGEST COFFEE AND TEA EVENT
The Marrakech Coffee & Tea Festival 2025, taking place from November 1–3 at the Marrakech Expo Park, set against the stunning Atlas Mountains, is a three-day international celebration of the rich cultures of coffee and tea.
This prestigious event will attract global professionals, enthusiasts, manufacturers, and coffee & tea producers and suppliers, offering invaluable opportunities to explore emerging markets in the MENA and African regions. The Festival will showcase a diverse range of coffee and tea products, from specialty to premium and mainstream varieties along with chocolate, fine pastries, desserts and ice cream : all showcased under one roof.
With over 400 exhibitors, 30,000 attendees, and exciting competitions like the National Moroccan Coffee & Tea Championships, the event will also feature 100+ speakers delivering keynotes, seminars, and workshops. Attendees can enjoy a vibrant atmosphere with live musical performances, cultural entertainment, and a diverse food court offering gourmet dishes, artisanal desserts, and specialty beverages inspired by coffee and tea traditions from around the world.
FESTIVAL DESCRIPTION
EXhibitors’ Stands: Showcasing coffee, tea, chocolate, ice cream, hot and cold beverages, infusions, pastries, and specialized equipment for professionals and amateurs.
Tasting & Competitions: Featuring the National Coffee & Tea Championship, where top national baristas and tea sommeliers compete for recognition.
Conferences & Seminars: Led by renowned experts discussing sustainability, industry trends, innovations, business strategies, and consumer behavior.
Workshops & Masterclasses: Hands-on experiences in coffee brewing techniques, roasting, tea blending, latte art, and more.
Networking Lounges: VIP Lounge, B2B Lounge, Media Lounge designed to facilitate business connections and industry collaborations.
Art & Culture: An Art Exhibition Gallery showcasing moroccan art and coffee and tea, inspired artworks.
Live Music & Entertainment: A vibrant festival atmosphere featuring live performances, cultural showcases.
Meet the Media: Leading media outlets will be present to cover the festival, including the national TV channels, radio stations, magazines, newspapers, and the country's top influencers.
The Sahara Concert: A grand musical celebration marking the 50th anniversary of the Green March, held on the evening of November 1st, the opening day of the Festival.
WHY MARRAKECH?
Exhibiting at the Marrakech Coffee and Tea Festival offers a special opportunity for businesses to tap into emerging markets in the MENA and African regions. Marrakech, a city with a rich 1,000-year history, is a dynamic and culturally vibrant destination that attracts visitors from around the world. With its international airport connecting the city to key global markets, Marrakech is easily accessible. The city offers a wide range of accommodations, from luxury hotels to options for every budget, making it a welcoming destination for all. The weather in November is perfect for outdoor events, providing a comfortable and enjoyable atmosphere. As the city actively prepares to host the 2025 Africa Cup of Nations next December and the 2030 FIFA World Cup, it is experiencing rapid growth, making it an ideal location to showcase products and services to key decision-makers and influencers from across the globe, offering a unique platform to network, gain visibility, and position your brand as a leader in the coffee and tea industries in Africa and the MENA region.
EXHIBITORS
EXPAND YOUR REACH AT THE MARRAKECH COFFEE & TEA FESTIVAL 2025
The Marrakech Coffee & Tea Festival, organized by Majestic Events, is the premier gateway to the MENA and African coffee and tea markets, drawing over 30,000 industry professionals from Morocco and beyond. This is your opportunity to showcase your brand on a global stage, connect with decision-makers, and position yourself at the heart of the region’s thriving coffee and tea trade.
Maximize your visibility by standing out among hundreds of exhibitors through targeted promotions, product launches, competitions, and direct consumer engagement.
Register for one of our keynotes or seminars to promote your products.
Participate as a sponsor, exhibitor, or buyer.
Enjoy Marrakech, one of the most visited cities in the world, and explore everything it has to offer.
Access key markets and gain exposure through exclusive networking opportunities in a field still to be explored, connecting with top buyers, distributors, and industry leaders from Africa, the Middle East, and international markets.
Benefit from extensive media coverage through our national and international partners, including TV, radio, magazines, newspapers, and influencers, to amplify your brand’s reach.
Strengthen strategic partnerships by meeting industry stakeholders, expanding your business network, and creating lasting collaborations across the coffee, tea, and hospitality sectors.
WHY SPONSOR THE MARRAKECH COFFEE & TEA FESTIVAL 2025 ?
Sponsoring the festival offers unmatched brand exposure, direct engagement with industry leaders, and premium marketing opportunities. It positions your brand as an industry leader, opens doors for networking and business growth, and provides exclusive advertising benefits across digital, print, and on-site platforms. With tailored sponsorship packages, it’s a strategic investment in visibility, market expansion, and industry innovation.
SPONSOR PACKAGES
Diamond Sponsor: Official naming rights, premium brand visibility, international media mentions, VIP access, co-organization of a conference, and exclusive interviews.
Gold Sponsor: Naming rights for a key festival zone, logo on communication materials, speaking opportunity, VIP access, social media promotion, and brand activations.
Silver Sponsor: Logo on signage, sponsorship of competitions, workshop hosting, VIP access, social media mentions, and post-event report visibility.
Additional Sponsorships: Branding on lanyards, goodie bags, barista competitions, media lounge, VIP lounge, magazine, catalogue ads and much more.
VISITORS’ PROFILE
The Marrakech Coffee & Tea Festival brings together a diverse audience from the coffee, tea, pastry, chocolate, and dessert industries. While centered on coffee and tea, it also highlights complementary products, making it a key event for professionals and enthusiasts
Professionals from the coffee, tea, pastry, chocolate, and dessert sectors, including producers, roasters, baristas, sommeliers, chocolatiers, bakers, restaurateurs, hoteliers, importers, exporters, CHR (Café, Hotel, Restaurant) sector managers, and franchise owners.
Investors, startups, and wholesalers seeking new business opportunities and collaborations.
Experts and passionate enthusiasts eager to discover the latest trends and innovations in coffee, tea, and artisanal confections.
A broad audience of curious visitors, from amateurs to food lovers and travelers looking to explore the rich world of coffee, tea, and gourmet products.
KEYNOTES ∣ SEMINARS ∣ WORKSHOPS
Keynote Stage: High-profile and inspiring talks and speeches by industry leaders, focusing on big-picture trends, innovations, and visionary ideas. Large audience. open to all, with 100+ attendees and minimal interaction.
Seminars: Educational In-depth sessions on industry trends, techniques, and research. Designed for 30–100 attendees with limited interaction.
Workshops: Hands-on, interactive sessions where attendees practice skills such as barista techniques, tea blending, and coffee roasting. Small group setting (10–20 attendees) for personalised learning.
MOROCCAN NATIONAL BARISTA CHAMPIONSHIPS
NATIONAL BARISTA CHAMPIONSHIP
The National Barista & Tea Masters Championship at the Marrakech Coffee & Tea Festival is a premier competition celebrating the best baristas and tea specialists in Morocco. Participants will showcase their expertise in various coffee and tea brewing techniques, including Espresso, Turkish Coffee, Arabic Coffee, Moka Pot, AeroPress, Latte Art, Signature Coffee Creations, Traditional Moroccan Tea, Green tea, Matcha Preparation, and Herbal Infusions.
A panel of international expert judges will assess competitors based on technical precision, taste quality, creativity, and consistency. The winners will earn the titles of Best Barista and Best Tea Master of Morocco 2025, along with prizes, sponsorships, and industry recognition.
This championship is a celebration of coffee and tea culture, bringing together professionals, enthusiasts, and industry leaders to witness the art, skill, and innovation behind every cup.
VENUE COMPOSITION
VIP LOUNGE
Exclusive area for premium guests, sponsors, and industry leaders.
B2B
Dedicated space for business meetings and networking.
A dedicated space for journalists, influencers, and media professionals to work, network, and cover the event. Equipped with high-speed Wi-Fi, workstations, a press kit station, and a quiet interview area, it ensures seamless media coverage. Live event feeds, refreshments, and dedicated support staff enhance the experience, making it the ideal hub for content creation and industry insights.
MEDIA LOUNGE
Live performances and cultural entertainment.
The Festival will showcase a grand concert celebrating the 50th anniversary of the Green March.
FOOD COURT
ART GALLERY
Showcasing Moroccan Artwork and coffee and tea-inspired arts.
Diverse culinary experiences with a variety of Moroccan specialties, street food & snacks, desserts & pastries, and artisanal beverages at the festival.