About Us

The Marrakech Coffee & Tea Festival is organised by the IRFAN Foundation, a non-profit organisation dedicated to the preservation, promotion, and transmission of cultural heritage.

Through this festival, the Foundation aims to celebrate the rich traditions of coffee, tea, hospitality, craftsmanship, and culinary culture, while creating a dynamic platform for exchange, discovery, education, and innovation.

Rooted in Morocco’s deep sense of hospitality and openness to the world, the Marrakech Coffee & Tea Festival brings together producers, artisans, professionals, institutions, experts, and visitors from Morocco, Africa, the Middle East, Europe, and beyond.

More than an exhibition, the festival is a cultural and economic meeting point designed to promote heritage, support local and international know-how, encourage responsible business connections, and highlight the growing importance of coffee and tea culture in Morocco and across Africa.

By connecting tradition with innovation, the IRFAN Foundation seeks to make the Marrakech Coffee & Tea Festival a landmark event that contributes to Morocco’s cultural influence, supports creative and professional communities, and offers visitors a unique experience in the heart of Marrakech.