Untapped markets
Reach buyers, distributors and decision-makers from Morocco, Africa and the Arab world, in coffee and tea markets still open to new brands.
Exhibit
Three days to show your products, meet buyers and distributors, and build your brand.
Why exhibit
Reach buyers, distributors and decision-makers from Morocco, Africa and the Arab world, in coffee and tea markets still open to new brands.
The B2B Lounge sets up your meetings with importers, wholesalers, hotels, cafés and franchises.
National and international TV, radio, press, magazines and influencers cover the festival.
Present your products in a keynote, seminar or workshop.
Product launches, tastings, competitions: meet professionals and the public face to face.
One of the world's most visited cities, easy to reach and ideal for hosting clients and partners.
Stands
A 4 m² solidarity stand reserved for Moroccan artisans, and modular spaces from 9 m² (3 m × 3 m) in multiples of 9 m²: 18, 27, 36, 45, 54, 63 or 72 m². For a larger space or a special project, we will send you a tailored offer.
Floor space · 9 m²
Floor space · 9 m²
Turnkey · 9 m²
Turnkey · 9 m²
4 m² · Moroccan artisans
A corner stand is visible from two sides. This option can be added to any stand type.
2027 rates will be announced soon. Request a proposal to receive them first.
| Space booked | Badges |
|---|---|
| 1 stand (9 m²) | 2 |
| 2 stands | 4 |
| 3–4 stands | 6 |
| 5–8 stands | 10 |
| 9–12 stands | 12 |
| 13–20 stands | 14 |
Additional badges can be ordered.
Visibility
Exhibitors can book a slot to share their expertise, subject to approval by the organising committee. Content must be educational, technical or a demonstration.
The festival's official magazine: 80 colour pages, 5,000 copies, distributed to exhibitors, partners, VIPs, delegations, media, trade visitors and partner hotels.
Sectors
The festival welcomes Moroccan and international companies, artisans, producers, institutions and service providers from coffee, tea, beverages, fine foods, equipment, décor and professional fit-out.

B2B Lounge
The B2B Lounge brings professionals together for targeted meetings: buyer–supplier matchmaking, private meeting areas, and investment and franchise opportunities in African and MENA markets.
Access by registration or invitation only; not open to the general public.
Food court
Chefs, restaurants and food brands: share your specialities with thousands of visitors.
The food court offers Moroccan and world cuisine, street food, pastries, artisan ice cream and fresh drinks. Vendors are selected and must meet strict quality and hygiene standards.
2025 edition
Companies, institutions, media and cooperatives from Morocco and around the world.
Good to know
The full general terms are attached to the participation contract.
Tell us your company, country, products and the space you need: we will send you a proposal with the 2027 exhibitor pack, floor plan and rates.