Exhibit

Exhibit at the heart of African and Middle Eastern markets

Three days to show your products, meet buyers and distributors, and build your brand.

Why exhibit

Your showcase in a fast-growing region

Untapped markets

Reach buyers, distributors and decision-makers from Morocco, Africa and the Arab world, in coffee and tea markets still open to new brands.

Business meetings

The B2B Lounge sets up your meetings with importers, wholesalers, hotels, cafés and franchises.

Strong media coverage

National and international TV, radio, press, magazines and influencers cover the festival.

Speak to the industry

Present your products in a keynote, seminar or workshop.

Launch and sample

Product launches, tastings, competitions: meet professionals and the public face to face.

Marrakech

One of the world's most visited cities, easy to reach and ideal for hosting clients and partners.

Stands

Choose your stand

A 4 m² solidarity stand reserved for Moroccan artisans, and modular spaces from 9 m² (3 m × 3 m) in multiples of 9 m²: 18, 27, 36, 45, 54, 63 or 72 m². For a larger space or a special project, we will send you a tailored offer.

Space only, standard

Floor space · 9 m²

  • Marked floor space
  • Access to electricity
  • Exhibitor badges

Space only, premium

Floor space · 9 m²

  • High-traffic areas: front rows, main entrance, central aisle
  • Everything included with standard space

Modular stand, standard

Turnkey · 9 m²

  • Carpeted floor and aluminium structure
  • Lighting and 220 V socket
  • Fascia board with your name
  • 1 round table, 3 chairs, 1 bin
  • Exhibitor badges

Modular stand, premium

Turnkey · 9 m²

  • Strategic location: central aisle, facing the conference rooms, the VIP, B2B and music lounges, the museum and exhibitions
  • Same equipment as the standard modular stand

Solidarity stand

4 m² · Moroccan artisans

  • Reserved for Moroccan artisans, to make it easier for them to take part and to showcase their craftsmanship
  • Carpet, structure, lighting, 220 V socket, fascia
  • 1 round table, 1 chair, 1 bin, 1 badge

Corner option

A corner stand is visible from two sides. This option can be added to any stand type.

2027 rates will be announced soon. Request a proposal to receive them first.

Exhibitor badges included

Space bookedBadges
1 stand (9 m²)2
2 stands4
3–4 stands6
5–8 stands10
9–12 stands12
13–20 stands14

Additional badges can be ordered.

Visibility

Go beyond your stand

Take the stage

Exhibitors can book a slot to share their expertise, subject to approval by the organising committee. Content must be educational, technical or a demonstration.

  • Keynote: 60 to 75 minutes
  • Seminar or workshop: 45 minutes
  • One slot per exhibitor, subject to availability

Advertise in “The Fest”

The festival's official magazine: 80 colour pages, 5,000 copies, distributed to exhibitors, partners, VIPs, delegations, media, trade visitors and partner hotels.

  • Full or half inside page
  • Inside front cover
  • Inside back cover

Sectors

Who can exhibit?

The festival welcomes Moroccan and international companies, artisans, producers, institutions and service providers from coffee, tea, beverages, fine foods, equipment, décor and professional fit-out.

1Coffee, tea and infusions

  • Producers, growers and cooperatives
  • Exporters, importers, traders and distributors
  • Artisan and industrial roasters
  • Coffee, tea, matcha, herbal tea and botanical brands
  • Capsule, pod and instant drink manufacturers
  • Suppliers of brewing, tasting and serving accessories

2Beverages and accompaniments

  • Chocolate and cocoa
  • Plant-based milks and drinks
  • Fruit juices, water and soft drinks
  • Syrups, concentrates and drink mixes
  • Sugars, honeys, jams and spreads
  • Chocolatiers, confectioners, biscuit makers and fine-food brands that go with coffee and tea

3Professional machines and equipment

  • Coffee machines and grinders
  • Tea preparation and service equipment
  • Roasters and coffee processing equipment
  • Water treatment and filtration systems
  • Beverage preparation equipment and ice machines
  • Accessories and measuring tools: scales, thermometers, refractometers
  • Installation, servicing and maintenance

4Décor, architecture and fit-out

  • Decorators and interior architects
  • Architects, designers and design offices
  • Fit-out specialists for coffee shops, tea rooms and hospitality spaces
  • Indoor and outdoor furniture makers and distributors
  • Lighting suppliers
  • Makers of counters, bars, displays and showcases
  • Flooring, signage and acoustics specialists
  • Landscapers and terrace designers

5Tableware and crafts

  • Tableware and glassware makers and distributors
  • Designers of cups, teapots, coffee pots and serving accessories
  • Ceramicists, potters and artisans
  • Suppliers of trays, table linen and presentation accessories
  • Gift and personalised-object brands around coffee and tea

6Packaging

  • Makers of bags, boxes, bottles and containers
  • Cup and takeaway solution suppliers
  • Reusable packaging and single-use alternative specialists
  • Coffee and tea packaging machine manufacturers
  • Labelling, printing and personalisation services

7Technology and professional services

  • Point-of-sale and inventory software
  • Payment, ordering and loyalty solutions
  • E-commerce and delivery platforms
  • Communication, branding and photography agencies
  • Coffee shop and tea room development consultants
  • Transport, logistics and storage companies
  • Hygiene, cleaning, recycling and coffee-grounds reuse specialists

8Training and expertise

  • Coffee and tea academies
  • Barista, latte art, roasting and tasting trainers
  • Tea service and tea ceremony experts
  • Testing and certification laboratories and bodies
  • Specialist publishers and media

9Institutions and professional bodies

  • Associations, federations and professional organisations
  • Chambers of commerce and export promotion agencies
  • Embassies and representations of producing countries
  • Public bodies supporting the coffee and tea sectors
  • Foundations supporting producers, crafts and know-how

10Brands, franchises and new concepts

  • Coffee shop and tea room chains
  • Franchisors and coffee and tea concept founders
  • Specialist shops and retail brands
  • Start-ups offering products or services to these sectors

See the festival halls →

Business meeting in the B2B Lounge

B2B Lounge

A space dedicated to business

The B2B Lounge brings professionals together for targeted meetings: buyer–supplier matchmaking, private meeting areas, and investment and franchise opportunities in African and MENA markets.

  • Exhibitors
  • Buyers, importers and distributors
  • Investors and entrepreneurs
  • Café, restaurant and hotel owners
  • Franchise and business development managers

Access by registration or invitation only; not open to the general public.

Food court

Become a food court vendor

Chefs, restaurants and food brands: share your specialities with thousands of visitors.

The food court offers Moroccan and world cuisine, street food, pastries, artisan ice cream and fresh drinks. Vendors are selected and must meet strict quality and hygiene standards.

2025 edition

Our 2025 exhibitors

Companies, institutions, media and cooperatives from Morocco and around the world.

See the 2025 exhibitors and partners directory

Morocco 54

  • Administration des Douanes et Impôts Indirects
  • Ambiances et Styles
  • AMDIE
  • ANAPEC
  • Anzul Coffee Roasters
  • Aquafina
  • Artisanat El Mazar
  • Association Amal pour les Arts Culinaires
  • Baba Sidi Herbes
  • Beyt and Co
  • Bioaromatic
  • BWT
  • Café Bivouac
  • Challenge Magazine
  • Coopérative Moringano
  • Creative Media
  • Crédit Agricole du Maroc
  • DaVinci Gourmet
  • Flora Naturopathy
  • Fou d’Santé by Amina Bennani
  • Fruits Vegies
  • Fédération des Industriels et Distributeurs de Café
  • Green Foods Lab
  • Herbin Morocco
  • Hesperis Coffee Factory
  • Hit Radio
  • IECD Maroc
  • Imanelle
  • Inducaf SA
  • Izari
  • Kobea Studio
  • La Direction Générale des Impôts
  • LEGAFIN Conseils
  • Les Cafés Carrion
  • L’Authenticité
  • Maghreb Arab Presse
  • Marh Coffee Roasters
  • Maya Business Club
  • MFM Radio
  • Ministère de l’Industrie et du Commerce
  • ON My Web
  • ONSSA
  • Road to Marrakech
  • Salt Road
  • SmireSso
  • Société des Cafés Sahara Marocain
  • Société Nationale de Radiodiffusion et de Télévision (SNRT)
  • Société Régionale Multiservices Marrakech–Safi (SRM–MS)
  • Sultan Tea
  • The Makers / Folk Restaurant
  • Thé Dahmiss
  • Télé Plus & Radio Plus
  • Ummami Melting Pot
  • Wright Tea 1856

Rwanda 11

  • 3N Farms Ltd
  • Braimpire Ltd
  • CDorman Rwanda Ltd
  • Coopac Ltd
  • Gorilla Coffee
  • Green Mountain Arabica
  • ISSA Coffee
  • Rwanda Mountain Coffee
  • Rwanda Mountain Tea
  • Silverback Tea & Sorwathe
  • Sustainable Growers Rwanda

Indonesia 9

  • Akasan Kintamani Coffee
  • Kailash Coffee
  • Kapal Api
  • Kopi Kwao
  • Kopi Margading
  • Lestari Coffee
  • Sosro
  • Specialty Coffee Association of Indonesia (SCAI)
  • Teh Prendiak

Panama 9

  • Café Fofoy
  • Café Suarez
  • CET Management Inc.
  • Córdoba Café
  • Gran Del Val
  • La Mariana
  • Ninety Plus Coffee
  • ORIGO Panamá
  • Proyecto Cacao

Ethiopia 2

  • Ethio Star Coffee
  • Midroc Investment Group – Ethio Agri

Italy 2

  • DeLonghi
  • Dolce Mondo

Kenya 2

  • Agriculture and Food Authority, Coffee Directorate
  • Kenya Tea Packers Ltd

Uganda 2

  • Mukago Coffee Uganda
  • Ziwa Rhino Coffee

Azerbaijan 1

  • Azersun Holding

China 1

  • Huangshan Wangguangri Songluo Tea Corp Ltd

China / Morocco 1

  • Dr. NOF Tea

Colombia 1

  • Colombia (Official Country Participation)

France 1

  • Café Lomi

Greece 1

  • Coffeexpert

India 1

  • Coronet Food

Peru 1

  • Peru (Official Country Participation)

Spain 1

  • Bay Cafés

United Arab Emirates 1

  • Cypher Urban Roastery

Other 2

  • Chevas Limited S.A.
  • Enmer (Cosumar)– Morocco

Moroccan cooperatives 22

  • Amyass Beauté
  • Arij Al Ghaba
  • Arijate Al Haouz
  • Aswik
  • Attissir
  • Bio Bio
  • Chokito Food
  • Euroch Annahel
  • Fan Tabiaa
  • Karam Attabiae
  • Khayrate Zemrane
  • Konouz Watany
  • Manahil Iaich
  • Mirate
  • Mogador Essaouira
  • Mogador Organic
  • Nahlat Ghmat
  • Noor Mejjat
  • Rouad Attanmia
  • Tadnest
  • Tawanza
  • Toubkal

Good to know

Terms of participation

  • Booking confirmed on receipt of a 50% deposit, with the balance due by the date in the contract
  • Prices exclude tax; Moroccan VAT of 20% applies
  • Every stand has a 220 V socket (type E, 50 Hz); stands over 9 m² must send an electrical plan in advance
  • Exhibitors must insure their products, equipment and installations
  • Tastings must meet ONSSA food-safety standards
  • Temporary imports: use an approved freight forwarder at least 8 weeks before the festival
  • Confirmed exhibitors receive an invitation letter for their visa application
  • Each confirmed exhibitor receives a detailed exhibitor manual

The full general terms are attached to the participation contract.

Book your stand

Tell us your company, country, products and the space you need: we will send you a proposal with the 2027 exhibitor pack, floor plan and rates.