1st edition · 6, 7 and 8 December 2025
Three days at the Mossalla Sidi Amara in Marrakech, nearly 10,000 visitors and delegations from four continents: a look back at the first edition.
Figures
Opened by Nizar Baraka, Minister of Equipment and Water, in the presence of ambassadors, the first edition brought together 150 exhibitors and partners from 17 countries in Africa, Europe, Asia and Latin America, across more than 10,000 m².
Rwanda was guest country of honour, with eleven exhibitors, its national agency NAEB and the Itorero Icyeza Cy'Indatwa troupe.
Watch
The halls, stands, delegations and crowds of the first edition, as filmed by the Moroccan press.
4:52ChallengeWhere coffee and tea lovers meet — Watch on YouTube
2:53Medi1 TVThe first edition opens its doors to the public — Watch on YouTube
2:19Marrakech AlaanMarrakech, capital of flavours at the foot of the Atlas — Watch on YouTube
2:22Groupe ExcelOn the show floor with volunteers and exhibitors — Watch on YouTubePhotos
The photo gallery of the first edition will be published here very soon.
2025 talks
The full official programme of the first edition, 6–8 December 2025, on the Koutoubia, Albahia and Menara stages. Talks are listed in the language they were given in.
Workshops and masterclasses 2025
Espresso, latte art, Turkish coffee, V60, grinding, matcha, mixology, cupping: the full 2025 workshop programme.
Music stage 2025
From Rwanda to Morocco, from Hong Kong to Peru: fifteen concerts and shows over three days.
Gallery and artists
The art gallery shows paintings and photographs on coffee, tea and the art of hospitality.
Painter · official 2025 poster
For the first edition she painted a woman’s face with closed eyes, crowned with tea and coffee leaves, a steaming cup as an earring and the Koutoubia as a talisman: “a prayer in pigments”, the soul of the festival.
@cubhiz
Master calligrapher · festival logo
Professor of calligraphy and calligrapher to the Royal Court, author of the Mushaf Al-Mohammadi and the Mushaf Al-Hassani. The festival entrusted him with the calligraphy of its logo.
Painters, photographers, calligraphers: submit work on coffee, tea and hospitality for the 2027 gallery.
Championship
Latifa Addellmi won the first national barista championship, before a certified international jury.
Coffee quality and training director at Cafés Richard for 28 years; international judge and World Coffee Competitions representative since 2009.
World Coffee in Good Spirits Champion and World Barista Championship runner-up; international sensory judge.
World Coffee Championships representative and certified sensory judge since 2009; Q Grader instructor and SCA trainer.
Q Grader, AST trainer, WCC representative and certified judge; Cezve/Ibrik world champion.
Cognitive neuroscientist (EPHE–PSL) researching flavour perception; sensory judge for national competitions in Europe.
Exhibitors
Companies, institutions, media and cooperatives from Morocco and around the world.
Thank you
Thank you to our sponsors, who placed their trust in us from the very first edition, and to our institutional, technical and artistic partners and the media who supported us throughout this adventure. Your commitment was essential to the festival's success.
Grand Mogador Agdal
