Keynotes
Big-picture talks by industry leaders on trends, innovation and vision. Open to all, 100+ attendees.
Programme
Three days of knowledge, flavour and music
The detailed 2027 programme will be published soon. Discover the festival's formats and highlights from 2025.
Formats
Listen, learn, practise
Seminars
In-depth sessions on techniques, markets and research, for 30 to 100 participants.
Workshops
Hands-on sessions in small groups of 10 to 20: barista skills, tea blending, roasting.
Highlights
Don't miss
Moroccan Coffee Masters
The national coffee (barista) and tea (new in 2027) competitions.
The championship →AI Village
Artificial intelligence and digital tools for coffee, tea and hospitality.
Coffee, Tea & Hospitality Hackathon
Teams tackle real industry challenges, with a live final at the festival.
The Hackathon →Music stage
Moroccan and world music every day of the festival.
Art gallery
Paintings, photographs and calligraphy by Moroccan and international artists on coffee, tea and the art of hospitality.
Tea museum
A journey through the history of tea in Morocco and around the world: antique objects, rituals and trade routes.
Heritage and the art of hospitality
Teapots, trays, glasses, craft skills and the tea ceremony: the living heritage of Moroccan hospitality, as seen by the IRFAN Foundation.
Guest country of honour
A coffee or tea producing country in the spotlight: pavilion, dedicated day, culture and meetings.
The 2025 programme
Relive the 61 talks, 18 workshops and 15 concerts of the first edition.
Take the stage
Experts, brands, artists: propose a talk, workshop or concert for 2027.