Exhibit
Show your products to thousands of professionals and visitors, and meet buyers and distributors from African and MENA markets.
Stands and halls →2nd edition · Marrakech
Africa's great coffee and tea gathering
5 · 6 · 7 November 2027
Organised by the IRFAN Foundation for Heritage, a non-profit organisation, the festival celebrates coffee, tea and the art of hospitality as a living heritage: three days to pass on know-how, share cultures and bring tradition and innovation together, at the foot of the Atlas Mountains.
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1st edition · December 2025
A first edition that started a movement
- 10,000visitors (approx.)
- 150exhibitors and partners
- 17countries
- 3festival days
- Morocco
- Rwanda
- Indonesia
- Panama
- Kenya
- Ethiopia
- Uganda
- Colombia
- Peru
- Italy
- Spain
- France
- Greece
- Azerbaijan
- United Arab Emirates
- India
- China
Watch
The 2025 festival on video
The halls, stands, delegations and crowds of the first edition, as filmed by the Moroccan press.
4:52ChallengeWhere coffee and tea lovers meet — Watch on YouTube
2:53Medi1 TVThe first edition opens its doors to the public — Watch on YouTube
2:19Marrakech AlaanMarrakech, capital of flavours at the foot of the Atlas — Watch on YouTube
2:22Groupe ExcelOn the show floor with volunteers and exhibitors — Watch on YouTube
Take part
Your place at the festival
Sponsor
Diamond, Gold, Silver or tailor-made: put your brand at the heart of Africa's leading coffee and tea event.
See the packages →Visit
Tastings, workshops, the championship, concerts and an art gallery. One-day or three-day tickets, VIP and group passes.
See tickets →Programme
Eight experiences under one roof
Exhibition
Coffee, tea, infusions, chocolate, pastry, ice cream and equipment, for professionals and the public.
Moroccan Coffee Masters
Two national competitions before an international jury: coffee (barista) and, new in 2027, tea.
Conferences
Over 100 keynotes, seminars and panels planned on sustainability, trends, markets and innovation. Programme coming soon.
Workshops & masterclasses
Brewing, roasting, tea blending and latte art, in small groups with experts.
B2B Lounge
Business meetings between growers, importers, distributors and buyers from Africa, Europe and the Middle East.
AI Village & Hackathon
New technology for coffee, tea and hospitality, with a live final during the festival.
Art gallery
Paintings and photographs by Moroccan and international artists on coffee, tea and hospitality.
Music & food court
Concerts, a cultural stage, Moroccan cuisine, street food, pastries and craft drinks.
National competition
Moroccan Coffee Masters Championship
Two separate competitions: the coffee competition, launched in 2025 (espresso, milk beverages and signature drinks), and, new in 2027, the tea competition (tea tasting, tea sommelier and rezza).
Turkish and Arabic coffee, moka pot, AeroPress, matcha and infusions are presented as demonstrations and workshops, outside the competition.
The winners take the titles of Best Barista and Best Tea Master of Morocco 2027.
Why Marrakech
A thousand years of hospitality, a gateway to Africa
One of the world's most visited imperial cities, linked to major markets by its international airport, Marrakech offers ideal weather in November and accommodation for every budget.
As Morocco prepares for the 2030 FIFA World Cup, it is the place to meet coffee and tea decision-makers from Africa, the Middle East and Europe.
Getting to Marrakech: visas, hotels, weather →Thank you
They believed in the first edition
Thank you to our sponsors, who placed their trust in us from the very first edition, and to our institutional, technical and artistic partners and the media who supported us throughout this adventure. Your commitment was essential to the festival's success.
2025 sponsors
Gold sponsor
Silver sponsor
Special sponsors
Official hotel
Grand Mogador Agdal
