B2B Lounge
Business meetings between exhibitors, buyers, distributors and investors. Registration required.
Join the B2B Lounge →The Festival
Coffee, tea and the art of hospitality, in Marrakech
A three-day business and cultural event organised by the IRFAN Foundation for Heritage.
About
More than a trade show, a meeting place
The Marrakech Coffee & Tea Festival celebrates the traditions of coffee, tea, hospitality, craftsmanship and food, while offering a platform for exchange, discovery, learning and innovation.
Rooted in Moroccan hospitality and open to the world, it brings together producers, artisans, professionals, institutions, experts and visitors from Morocco, Africa, the Middle East, Europe and beyond.
The festival promotes heritage, supports local and international know-how, encourages responsible business and highlights the growing role of coffee and tea in Morocco and across Africa.
Dates and venue
5, 6 and 7 November 2027
- Friday 5 November
- 9:30 am – 7 pm
- Saturday 6 November
- 9:30 am – 7 pm
- Sunday 7 November
- 9:30 am – 6 pm
- Venue
- Marrakech — exact venue to be announced
- Area (provisional)
- About 15,000 m² of exhibition and events, depending on the final venue
- Organiser
- IRFAN Foundation for Heritage
Halls
Five halls, five worlds
Exhibit, compete, innovate, discover and listen: each hall has its own purpose. Planned layout for 2027, to be confirmed with the venue plan.
Exhibition hall
The heart of the festival: coffee, tea and infusions, beverages and fine foods, machines and equipment, tableware, packaging, décor and services, with the country pavilions and the guest country of honour.
Exhibit →Championship hall
The Moroccan Coffee Masters before the public and an international jury, with tasting and cupping areas.
The championship →Hackathon hall
The Coffee, Tea & Hospitality Hackathon teams: demos, pitches and the grand final on stage.
The Hackathon →AI Village
Artificial intelligence and digital tools for coffee, tea, restaurants and hotels: demos, start-ups and solutions.
Music stage
The Music Lounge: concerts, Moroccan and world music, dance and performances across all three days.
The 2025 music programme →
Spaces
Meet, learn, unwind
VIP Lounge
Reserved for guests, sponsors, speakers and VIP ticket holders.
Media Lounge
Workstations, Wi-Fi, press kits and an interview corner for journalists and content creators.
Apply for accreditation →Conference stages
Three stages, Koutoubia, Albahia and Menara, for keynotes, seminars and panels.
The 2025 programme →Workshops and cupping
Workshop rooms and a cupping room for small-group masterclasses.
Art gallery
Paintings, photographs and calligraphy by Moroccan and international artists.
Tea museum
The story of tea in Morocco and around the world, told through objects and rituals.
Food court
Moroccan specialities, world cuisine, street food, pastries, ice cream and craft drinks.
First edition
December 2025 at the Mossalla Sidi Amara
From 6 to 8 December 2025, the first edition welcomed nearly 10,000 visitors (professionals, institutions, diplomatic delegations and the public) across more than 10,000 m².
Opened by Nizar Baraka, Minister of Equipment and Water, in the presence of ambassadors, it brought together 150 exhibitors and partners from 17 countries in Africa, Europe, Asia and Latin America, with Rwanda as guest of honour.
Guest country of honour
Each edition puts one country in the spotlight
A coffee or tea producing country presents its terroirs, its producers and its culture at the heart of the festival.
Rwanda
Guest of honour at the first edition, Rwanda came with eleven exhibitors, its national agency NAEB and the Itorero Icyeza Cy'Indatwa dance troupe.
Coming soon
The guest country of honour for the second edition will be announced soon.
What the festival offers the guest country
- A dedicated pavilion in the place of honour
- An official opening on the first day
- A day devoted to the country: talk, traditional ceremony, performance
- B2B meetings with buyers and distributors from Morocco and Africa
- Visibility on the poster, the website, “The Fest” magazine and with the press
Your country as guest of honour in 2027?
Embassies, national coffee and tea agencies, export promotion bodies: put your country forward.
Organiser
IRFAN Foundation for Heritage
The festival was created and is organised by the IRFAN Foundation for Heritage, a Moroccan non-profit dedicated to preserving, promoting and passing on Morocco's tangible and intangible heritage.
By linking tradition and innovation, the Foundation aims to make the festival a landmark event that strengthens Morocco's cultural influence and supports creative and professional communities.