Tea tasting
Recognise, describe and assess teas blind: origins, varieties and infusions.
National competition
Moroccan Coffee Masters Championship
Two competitions before an international jury: coffee since 2025, and tea, new in 2027.
Coffee competition · barista
15 minutes to impress
Each competitor has 15 minutes to prepare:
- 4 espressos
- 4 milk beverages
- 4 original signature drinks
Judges score taste, cleanliness, creativity, technical skill and presentation. The competition follows the official World Barista Championship rules (wcc.coffee).
The winner takes the title of Best Barista of Morocco 2027, with prizes, sponsorships and wide media exposure.
Tea competition
New in 2027: tea takes centre stage
After coffee in 2025, the championship opens up to tea with a competition of its own.
Tea sommelier
Advise, pair and serve tea with precision, like a sommelier.
Rezza
An event rooted in the Moroccan tradition of serving tea.
The title of Best Tea Master of Morocco 2027 rewards the best overall performance across the tea events. Detailed rules (events, scoring, jury) will be published when registration opens.
Turkish and Arabic coffee, moka pot, AeroPress, matcha and infusions are presented as demonstrations and workshops, outside the competition.
2025 edition
Latifa Addellmi, first champion
Winner of the first Moroccan Coffee Masters, December 2025, before a certified international jury.
The 2025 international jury
Michael McCauleyCoffee quality and training director at Cafés Richard for 28 years; international judge and World Coffee Competitions representative since 2009.
Michalis DimitrakopoulosWorld Coffee in Good Spirits Champion and World Barista Championship runner-up; international sensory judge.
Elisabet SerenoWorld Coffee Championships representative and certified sensory judge since 2009; Q Grader instructor and SCA trainer.
Stavros LamprinidisQ Grader, AST trainer, WCC representative and certified judge; Cezve/Ibrik world champion.
Zuzanna DedykCognitive neuroscientist (EPHE–PSL) researching flavour perception; sensory judge for national competitions in Europe.
Schedule
How the championship runs
The official programme of the first edition (5–8 December 2025): ten competitors in the preliminary phase, six in the final. The second edition, 5–7 November 2027, will follow the same principle; its detailed programme will be published soon.
Friday 5 December 2025
Set build-up · competitor orientation · judge calibration
- Installation, stage build-up
- Competitor orientation meeting
- Judge calibration workshop
- Competitor practice sessions (1–5)
Saturday 6 December 2025
Preliminary phase · competitors 1–5
- Judge calibrations
- Competitor practice sessions (6–10)
- Preliminary phase, competitors 1–5
Sunday 7 December 2025
Preliminary phase · competitors 6–10
- Judge calibrations
- Preliminary phase, competitors 6–10
- Competitor–judge debriefing (non-finalists)
Monday 8 December 2025
Moroccan Coffee Masters Championship finals
- Competitor practice sessions (finalists)
- Judge calibrations
- Finals (6 finalists)
- Awards ceremony
- Competitor–judge debriefing (finalists)
Compete
Why take part?
- National recognition for your career
- A stepping stone to international competitions
- Feedback from an international jury
- Meet brands and industry leaders
- Exposure on TV, in the press and online
2027 registration
The championship is open to Moroccan nationals aged 18 and over. Registration for 2027 opens soon: email us to be notified.
The jury
Join the jury
Internationally certified and national judges assess every performance with precision and care.
Sensory judge
A refined palate: assesses flavour, hospitality, originality and service.
Technical judge
A trained barista: checks espresso, milk, workflow, hygiene and professional technique.
Shadow judge
Records all key data during the performance and helps the head judge verify scores.
Head judge
Does not score: coordinates the panel and ensures fairness and quality feedback. For experienced profiles.
National judges are trained before the event by certified World Coffee Competitions (WCC) judges. Coffee professionals, baristas, café managers and motivated future judges are welcome.
Volunteers
Experience the championship from the inside
Join the volunteer team: watch a top-level championship, work alongside international judges and see how a major coffee competition runs behind the scenes.